Tucked in the side streets of bohemian Södermalm in Stockholm lies the thoughtfully curated and humble design store, K17. Filled with handpicked design pieces from around the world, pre-loved clothing and most of all, personality.
In this edition of Design Purveyor we caught up with Pelle Carlberg, K17 Owner, who taught us a thing or two about musical creativity, being a father and hosting intimate live performances on the shop floor.
Design Purveyor: Pelle Carlberg
Locations: Stockholm, Sweden.
Image: Pelle Carlberg (K17 Owner).
-- What inspired you to open a design store? What sort of products do you select for your design store and why?
Besides the music, I have always had a close relation with aesthetics, design and clothing. To use an old cliché, I guess you can say that they all go hand in hand and are different branches on the same tree.
I ONLY select garments and items etc that I truly like. It’s a naive way of doing business, but it’s the only way I can do it.
- We’ve just discovered that you’re also a musician. Are you still performing and writing, while running your design store? What sort of gigs? Where do you get your inspiration from?
I have done a few shows, festivals mainly, since I bought the store. I still have a small, but reliant audience in particularly Germany, Spain and some parts of Asia.
My inspiration comes from ordinary life, little mishaps, unfairness, feminism and Morrissey.
- You have a reoccurring event at your store "unplugged for real." Can you tell us more about it?
- How has the transition been from performer to store owner?
Image: Inside K17.
- Besides children and family what have been some highlights in your life/ career?
- What’s it like performing in front of a passionate crowd?
- You are an accomplished musician and a Father. Do you think that your children will follow in your musical footsteps? Words of advice to them?
Image: Album 'Pelle Carlberg in a nutshell'
Image: Tvillingarna, Truls och Jag.
Very safe and middle classy, segregated even. The rest of the world was very far away, even Stockhom which is 40 minutes on the train felt like a fantasy. Before the internet you had to develop a vivid imagination to survive. The lack of information and things to do made me a dreamer and probably creative.
memobottle™ now stocking at K17.
Kocksgatan 17, 116 24 Stockholm, Sweden
If you think the memobottle would go well in your local design store, please let us know at email@example.com